Brief

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Study the dimensions across the millennial lifecycle to assess the key drivers for their decision making to answer the following key questions 

• How is the typical consumer lifecycle and buying journey different for millennials?

• What are the big trends and possible evolution of preferences for millennials?

• What are the key brand differentiators that resonate with millennials?

 

Stitch these drivers together with the perceived gaps in the Samsung eco-system to develop a strategy for Samsung to become the “Brand of Choice” for millennials.